Media Relations

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.

Delta Air Lines had to resort to a policy change and two public statements to manage the flow of negative comments after a video created by angry U.S. soldiers went viral.

According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical.

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made.

With the announcement that Jobs will keynote the Worldwide Developers Conference, Apple is communicating that spiritually, Steve Jobs will never leave the company.

While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals.

When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees.

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

Twitter, Facebook and blogs are key elements in the modern journalist’s repertoire for sourcing new story angles and connecting with PR pros.

The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching.