Media Relations

Facebook Stocks Up on Feel-Good Capital in Advance of IPO

April 30th, 2012 by

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool."

Tip Sheet: Make the Changing Media Paradigm Work for You

April 30th, 2012 by

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

Tip Sheet: Make the Changing Media Paradigm Work for You

April 30th, 2012 by

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

5 Steps to Crafting Perfect PR Pitches For your Small Business

April 27th, 2012 by

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

5 Steps to Crafting Perfect PR Pitches For your Small Business

April 27th, 2012 by

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.