Media Relations

Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

To make life a little easier, here are some things not to do when pitching journalists.

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.