Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued
Media Relations
Propaganda and Basketball Diplomacy
March 6th, 2013 by Arthur SolomonI always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued
9 Ways That PR Pros Can Capitalize on Infographics
March 4th, 2013 by Bill MiltenbergKarl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.
5 Tips from the PR News Digital PR Summit
February 27th, 2013 by Scott Van CampCommunicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.
5 Ways Working in PR is Like Being on ‘Top Chef’
February 25th, 2013 by Katie Cosgrove, Henson ConsultingTeaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”
Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal
February 20th, 2013 by Bill MiltenbergNestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.
Twitter: A Powerful Tool for Anticipating Needs of the Media
February 15th, 2013 by Bill MiltenbergFormer journalist David Sommers explains that PR pros must add value to reporters via social media.
4 Tips for Preparing Senior Executives for a Major Speech
February 12th, 2013 by Matthew SchwartzPresident Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
2013 CSR Awards: Media Relations
February 11th, 2013 by PRNEWSWinner: Havas PR – When Breast Cancer Is Just the Beginning of the Story Although a breast cancer diagnosis can seem like the end of a story at first, Havas PR discovered that when people… Continued
Editor’s Pick: Video of the Week (2/7)
February 7th, 2013 by Matthew SchwartzThis New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.