The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
Media Relations
Digital Media Radically Transforming Marcom Process
March 6th, 2012 by PRNEWSThe majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
Tip Sheet: How to Choose a Monitoring & Measurement Firm
March 5th, 2012 by Angela JeffreyMeasurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.
Going Long Term: 4 Tips for Sustaining a PR Campaign
February 29th, 2012 by Bill MiltenbergConover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.
Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through
February 28th, 2012 by Steve GoldsteinWhile the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why?
Allred’s E-Mail Mistake Does Damage to Reputation
February 27th, 2012 by Scott Van CampBy accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue.
Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News
February 24th, 2012 by Scott Van CampSolomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.
Sponsorship Measurement: 4 Ways to Prove Positive ROI
February 24th, 2012 by Scott Van CampJim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals.
How to Improve Press Release Search and Readability
February 22nd, 2012 by PRWebPRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.
Former Times Chief’s New Gig Further Blurs Media/PR Divide
February 22nd, 2012 by Bill MiltenbergFormer New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.