Media Relations

Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

January 14th, 2013 by

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros 

January 9th, 2013 by

#BareItAll could show itself to be an important online community for executives interested in practicing better PR.

8 Tips for Communicating During Times of Change

January 3rd, 2013 by

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.

The 2012 PR Yearbook [Infographic]

January 3rd, 2013 by

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.

5 Tips for a Successful Company, Product Launch 

December 26th, 2012 by

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

Words that Repel Reporters (Let us Count the Ways)

December 23rd, 2012 by

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Content’s the Cure in Times of Crisis for Adventure Travel Company

December 21st, 2012 by

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

December 20th, 2012 by

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

7 Tips for Pitching Hyperlocal Media

December 20th, 2012 by

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

5 Timeless Pitching Tips for PR Pros  

December 18th, 2012 by

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.