Media Relations

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.