Media Relations

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

#BareItAll could show itself to be an important online community for executives interested in practicing better PR.

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.

LEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season.