Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.
Media Relations
5 Tips for Breaking Through to Journalists You Don’t Know
November 25th, 2013 by Richard BrownellThe success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued
Wake-Up Call In Survey of PR Profession
November 25th, 2013 by Howard SholkinAn online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices
November 25th, 2013 by PRNEWSThe babies just keep on coming. More than a few states in America are experiencing baby booms.
How To Adopt the 5 Gospels of News Writing
November 25th, 2013 by Reg RoweThe purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.
Keep Your Email Pitches Short—Then Make Them Even Shorter
November 22nd, 2013 by Richard BrownellLearn the tools to craft an email pitch that grabs a journalist’s attention.
Write a News-worthy and Share-worthy Press Release
November 21st, 2013 by Richard BrownellHere’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.
It’s Called ‘Social’ Media for a Reason
November 21st, 2013 by Caysey WeltonSocial media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.
Perception Versus Reality in PR
November 19th, 2013 by Tony SilberEarlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued