Media Relations

Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.

It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

The babies just keep on coming. More than a few states in America are experiencing baby booms.

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.

Learn the tools to craft an email pitch that grabs a journalist’s attention.

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.

Earlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued