Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
Measurement
PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely
August 3rd, 2015 by Seth ArensteinDespite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.
4 Ways to Improve Your Social Media Reporting and Measurement Process
August 3rd, 2015 by BY Mike Samec, director of digital strategy, gibbs & soell business communicationsFace it, data alone is unable to tell a story. It can’t highlight the most important issues; tell you what to do next or where to focus limited resources. And adding more data won’t help.
55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor
July 30th, 2015 by Steve GoldsteinPR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.
5 Questions to Ask Before Measuring Your Content Marketing Campaigns
July 27th, 2015 by Katie PaineFor some of us, the term “content marketing” is just a highfalutin term for things we’ve been doing for years: writing and producing interesting content and trying to earn the eyeballs and loyalty of our target audiences. For many others, it’s a whole new ball game that you just can’t buy a ticket to.
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued
Google Analytics a ‘Game Changer’ for Ambitious PR Pros Who Aren’t Afraid of Left-Brain Thinking
July 13th, 2015 by PRNEWSWe’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.
4 Ways to Tie Twitter to Your Overall PR Strategy
June 18th, 2015 by Steve GoldsteinThese tips from Krisleigh Hoermann of the American Heart Association, and a presenter at PR News’ Big 4 Social Media Conference, will help you be smarter about the time you’re investing in Twitter on behalf of your organization.
Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates
June 15th, 2015 by PRNEWSWith the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.