Measurement

It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued

The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.

Knowing what data to pull and measure to track the success of your social media efforts does not have to be a mystery.

While everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]