Measurement

Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.

Today’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.

Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.

At the PR News Social Media Summit in Huntington Beach, Calif., Sean Swentek, VP of Social Media with Opus Bank, shared with attendees six things to consider when choosing an analytics tool.

When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports?

Here’s four things communicators should consider when looking for a social media analytics tool.