Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.
Internal Communication
Setting PR Objectives: Forget About Complexities and Dive Right In
March 7th, 2011 by PRNEWSFormulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.
Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old Tradition
April 2nd, 2012 by Scott Van CampFor more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.
How to Create Empowering Digital Guidelines
March 23rd, 2012 by Starr HallHere’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.
Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
March 9th, 2012 by PRNEWS▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
PR Council Roundtable: Internal Communications, Social Media Cause Sleep Disorder Among Corporate PR Pros
February 27th, 2012 by Scott Van CampMembers of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.
Will a New CEO Help Johnson & Johnson Regain Its Mojo?
February 22nd, 2012 by PRNEWSThe news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued
Bad News for Taco Bell as It Feels Heat From Chipotle
February 6th, 2012 by PRNEWSTaco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued
PR News Survey: A Day in the Life of a PR Practitioner
February 3rd, 2012 by PRNEWSWe know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued
CEO Cred Suffers Biggest Barometer Dip in 9 Years
February 3rd, 2012 by PRNEWSPrepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued