Killer messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.
Internal Communication
PR News Shines Spotlight on Top Work by PR Agencies
August 9th, 2013 by Steve GoldsteinPR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.
The Power of PowerPoint as a PR Tool
August 6th, 2013 by Lucia DavisDid you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide?
Bezos Letter Announcing Purchase of the Post Holds Some Lessons for PR Pros
August 6th, 2013 by Matthew SchwartzAmazon founder Jeff Bezos just added a new chapter to his already formidable legacy. The Internet tycoon on Monday announced that he will buy the Washington Post for $250 million, ending the Graham family’s 80-year ownership of the daily newspaper.
4 Essentials for Communications that Connect with Any Audience
August 5th, 2013 by Lucia DavisThe opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.
Media Changes Force Agencies To Rethink Their Client Relationships
August 5th, 2013 by PRNEWSEric Morgenstern, president-CEO of Morningstar Communications , had just finished a client meeting at Blue Cross Blue Shield of Kansas City last week when he went over to the company’s kitchen, opened the
Women Weigh in On Biggest Work Obstacles
August 2nd, 2013 by Lucia DavisWomen dominate the PR industry everywhere but the executive level. However, a lack of women in the C-Suite is a problem not isolated to the communication field.
Coca-Cola’s Lawyers Claim Consumers Are Dumb To Believe Vitaminwater is Healthy
July 30th, 2013 by Lucia DavisA four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”
How To Tell A Good Story and Inspire Your Audiences
July 29th, 2013 by Dan SantowNot long ago I returned from three weeks traveling through India by myself. While planning this eight-city adventure, a voice inside my head kept telling me I was nuts: India?
Treating PR Like a Business: It’s the Primary Way to Land More Business Unit Maximum Character Count 65
July 29th, 2013 by Ken JacobsMidsummer is the perfect time for public relations and communications-agency owners and leaders to evaluate their companies’ achievements over the past six months. Many will review work product, staff performance, and new business wins, as well as client results and satisfaction.