Internal Communication

One of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued

For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

Communicators must learn to work well behind the borders of their department. Here’s how.

Here’s how to convince your boss to back social spending.

It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.