Internal Communication

Here’s how to convince your boss to back social spending.

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.

It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.

You may think you’re in communications, but you’re really in inbox management.

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.

Communicated correctly both internally and externally, soft benefits can really benefit your brand.