Internal Communication

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.

Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.

What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.