More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.
Internal Communication
Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort
July 2nd, 2012 by Scott Van CampEven if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.
Tip Sheet: PR Principles as a Basis for Success as a CEO
April 23rd, 2012 by Kelly McCormick SullivanFormer PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.
PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations
February 6th, 2012 by Barbara LezotteCorporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.
Forget the Controlled Town Hall, Employees Have the Social Floor
January 2nd, 2012 by PRNEWSThe rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?
Management POV: Communications and the Revolving Executive Door
November 21st, 2011 by Mike McDougallWhen senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.
Need a Powerful Army of Advocates? Think ‘Inside’ the Box
November 21st, 2011 by Sandra Brodnicki and Gigi WestermanJust as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
When the Unthinkable Happens: Nine Steps to Dealing With Workplace Violence
November 7th, 2011 by Dr. Gaby CoraWhat can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
Tip Sheet: Four Reasons to Be Antisocial on Social Networks
October 17th, 2011 by Beth HaikenWhile social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence
September 26th, 2011 by PRNEWSCompelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.