There are differences between the East and West coasts of America. In the current business climate, being global starts with being bicoastal.
Internal Communication
Top Brands Offer a Roadmap For Communicating With Rank-and-File
July 15th, 2013 by Frank OvaittIt’s more complicated than ever to provide the information that employees need to know. New research from Gallup tells us that there are a lot of “zombies” in the work force. According to Gallup, 70% of employees are emotionally disconnected at work while 20% are so disengaged that they spread discontent to other employees and customers.
More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher
July 15th, 2013 by PRNEWSA bad reputation can cost you dearly. Office workers lost some confidence in Q1.
Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications Policies
July 12th, 2013 by Caysey WeltonA Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.
Storytelling Skills the Secret Ingredient in Coca-Cola’s Digital Formula
July 5th, 2013 by Steve GoldsteinAshley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape.
How to Write Twitter Ads the FTC Will Love
July 2nd, 2013 by Lucia DavisWant to run an ad on Twitter without incurring the wrath of the Federal Trade Commission? Here’s how.
Paula Deen, J.Lo, Next Crisis: What is PR’s Role in a Hot Mess?
July 1st, 2013 by Diane SchwartzThere are countless communications takeaways from the recent celebrity gaffes. Whether it’s Paula Deen dealing with allegations of being a racist and then dropped like a buttered sweet potato by every brand partner, or Jennifer… Continued
Will PR Take the Fall for JLo’s Serenade in Turkmenistan?
July 1st, 2013 by Lucia DavisOn Saturday, Jennifer Lopez sang Happy Birthday to Turkmenistan’s president, Gurbanguly M. Berdimuhamedov. Today, there’s PR hell to pay.
The Stylebook to Help PR Pros Create Their Own Writing Style
June 24th, 2013 by Matthew SchwartzIf PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.
How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued