Co-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based… Continued
Internal Communication
2013 PR Agency Elite Awards: Integrated Communications
September 10th, 2013 by Matthew SchwartzWinner: Peppercomm Tyco International turned the page on a new chapter late last year when the security systems entity was split into three separate companies. The move created a standalone $10.5 billion enterprise focused on… Continued
BuzzFeed CEO’s Vision of Media’s Future (and Great PR)
September 9th, 2013 by Tony SilberLast week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a… Continued
PR Insider: New Category, New Challenge, New Creativity
September 9th, 2013 by Maggie O’NeillBreaking into a new category is not always easy in the world of communications. So much of what we do is predicated on our category expertise, and so often we rely on that experience to inform our creative thinking for current and future clients.
Conquering Social Media Starts With Buy In From C-Level Executives
September 9th, 2013 by Mary BuhayTwo high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.
How to Speak Your Stakeholder’s Language
September 6th, 2013 by Dorian CundickHave you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had
3 Critical PR Fundamentals for When Campaigns Cover Unusual Subjects
September 3rd, 2013 by Lucia DavisIndira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”
Look Up. It Can Be Addictive.
September 3rd, 2013 by Diane SchwartzWomen are being told to “lean in” to advance their careers; others are encouraged to lean out. I’ve got some advice that’s gender-neutral and is in response to a troublesome trend permeating society, from business… Continued
How to Manage Edits From the Legal and Executive Teams, While Maintaining Your Sanity
August 29th, 2013 by Lucia DavisThe phrase “too many cooks in the kitchen” holds true for the editing process, as many PR pros can attest. A perfectly good press release or, worse, investor-relations memo, can be transformed into a Franken-doc by the time everyone has made their tweaks.
When the Picture Doesn’t Match the Story
August 28th, 2013 by Tony SilberIn the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he… Continued