Intuit’s “Speedboats and Battleships” set out to increase employees’ awareness of Intuit’s competition, get a better understanding of Intuit’s own products and do it all while having some fun; ultimately, the game was a success, as 4,337 employees participated (more than half of Intuit’s population) including more than a dozen senior leaders and the CEO.
Internal Communication
The 10 Tough Questions to Ask Yourself Now
November 4th, 2013 by Diane Schwartz“Anything bothering you?” That was the question posed by my physician during a recent annual check-up. As he peered at my chart which was looking pretty boring in a good way, I wondered whether I… Continued
PRSA Annual Meeting Characterized By a Sustained Look Into the Future
November 4th, 2013 by PRNEWSTalk about reeling them in. At the Public Relations Society of America’s 2013 International Conference last week in Philadelphia it was standing room only for two separate work sessions focusing on how PR pros can deploy video to enhance their communications strategy.
5 Tips to Reach Millennials and Drive CSR Engagement
November 1st, 2013 by Brian KellyWhat are the best ways to reach Millennials? It’s a hot topic right now, and will only get hotter as Millennials move into decision-making roles. This means that PR pros need to get a handle on it now.
Sandy Revisited: 3 Essential Crisis Management Steps for Natural Disasters
October 29th, 2013 by Brian KellyOn the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning.
Firing of NSA Twitter User Underscores Need for Employee Social Media Policies
October 23rd, 2013 by tsilber@accessintel.comWhen National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued
The Success of a CSR Program Rests on Your Employees
October 21st, 2013 by Caysey WeltonMost communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end.
PR News Announces Digital PR Awards Finalists
October 21st, 2013 by PRNEWSWhether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013).
Younger PR Professionals Look For Both Flexibility and Fulfillment
October 21st, 2013 by Glynn MurphThere is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day.
PR News Announces 2013 Platinum PR Award Winners
October 15th, 2013 by Steve GoldsteinMore than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.