Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business.
Internal Communication
Some Government Communicators Will Be Silenced During Shutdown
October 1st, 2013 by Caysey WeltonToday’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?
Breaking PR: The Essential Elements of PR
September 30th, 2013 by Caysey WeltonBreaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.
Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives
September 30th, 2013 by PRNEWSAmid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR
Techniques Outlined For Improving C-Suite Engagement With Employees
September 30th, 2013 by Frank OvaittIn-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and
Managers Still Need Better Employee Evaluation Metrics
September 27th, 2013 by Caysey WeltonAccording to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.
CEO PR Gaffe of the Week, Barilla Edition
September 27th, 2013 by Tony SilberWhat is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up… Continued
Helping CEOs to Help Themselves By Having A Social Media Presence
September 25th, 2013 by Lucia DavisThe dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes
September 24th, 2013 by Lucia DavisTo celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.
PR Insider: Comparing Skype Versus Google+ Hangout for Web Client Meetings
September 24th, 2013 by Christine HendersonVideo conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.