When is it the right time to fire a client? And how do you do it? Some PR firms have issued statements about no longer working with tobacco or foreign dictators, for example. Refusing a client is never an easy decision, but sometimes it’s the only choice you have. We inquire with PR pros about the best ways to break up.
It was a hot Friday in July. The perfect slow news day. But not for the world of PR, where some of the major teachings of the craft seemed to be thrown to the dustbin. See what happens when a brand CEO steps directly into politics, a brand disregards optics and the computer system of a mega-retailer goes whacky.
What’s the role of brand storytelling during this difficult time? For master storyteller Miri Rodriguez, now is a perfect moment for brand stories. In a wide-ranging interview, she also urges C-suite members who’ve adopted a more human communication approach to preface it with an introduction to their softer side.
The WNBA and its players association announced on Monday that the league is dedicating its 2020 season to social justice, but one owner’s dissent sparked outrage among players.
We’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.
In this continuing series about career lessons, veteran communicator Dale Bornstein discusses how to unleash a PR pro’s career passion. While it is hard work for management and the staffer in question, there’s nothing more satisfying. The first step is asking the employee to describe their dream job.
With health and economic pandemics gripping the country, many PR shops have suspended summer intern programs. On the other hand, some continue. A trio of research associates at kglobal write that a virtual internship is better than none at all. Our three authors relate lessons learned and offer tips for PR pros on communicating, virtually, with interns.
An article on recruitment and retention? Now, in the midst of record unemployment? As it happens, PR is moving ahead with recruitment, though on a reduced level, yet retention is alive and well. We find out how two firms, one large, the other mid-size, are doing.
Faced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.