In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
Internal Communication
PR Pros Share Their 2024 PR Industry Predictions
December 20th, 2023 by Nicole SchumanAs 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.
How United Airlines Integrated Comms Into Strategic Company Decision-Making
December 15th, 2023 by Kaylee HultgrenUnited Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.
On Mentorship: How to Respond to a Prospective Mentee
December 13th, 2023 by Kaitlynn CooneyIf a prospective mentee approaches you, here’s how you can get the conversation going and gauge whether it’s a good fit.
PR Roundup: the Middle East and Internal Comms, The Guardian Questions Edelman, and Dept. of Commerce Asks for DEI Help
November 30th, 2023 by Nicole SchumanThis week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued
How to Foster a Culture of Authentic Internal Communicators
October 20th, 2023 by Anna Stallman and Jeremiah ShirkWhat if unscripted authenticity is the overlooked internal communications secret sauce to building and maintaining a strong company culture?
Your Employees are Talking about You. Are You Listening?
September 12th, 2023 by Cheryl Fenelle DixonEmployees voicing thoughts and opinions about their companies online can be a great source of information and create opportunity for dialogue, but it is also an important reputation management channel that requires monitoring and engagement.
PR Roundup: PSL Fatigue, Amazon’s Tough RTO, AP Style AI Updates
August 24th, 2023 by Nicole SchumanPR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever.
With Return to Office Policies in Place, Staff Must Communicate the Why
June 21st, 2023 by Nicole SchumanMany employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.
Deconstructing the PGA Tour/LIV Merger: Four Lessons for Internal Communications Pros
June 19th, 2023 by Mike Adorno and Ted BirkhahnThe communications coming directly from the PGA Tour players after the announcement were just as damning to the brand and reputation of the sport as were the thoughts of any analyst or pundit discussing the ethics and economics of the situation.