Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.
Explainer: What are Impact Companies?February 14th, 2023 by Erika Bradbury
Explainer: What is ChatGPT?January 18th, 2023 by Erika Bradbury
This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.
Explainer: S.M.A.R.T. GoalsJanuary 13th, 2023 by Nicole Schuman
Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results
Explainer: Barcelona PrinciplesDecember 14th, 2022 by Nicole Schuman
Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.
Explainer: What is Sonic Branding?November 30th, 2022 by Erika Bradbury
Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.
Explainer: What is the Metaverse?November 8th, 2022 by Erika Bradbury
As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.
Explainer: What Does ‘Off the Record’ Mean?September 28th, 2022 by Nicole Schuman
“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.
Explainer: What is a Bounce Rate?August 31st, 2022 by Erika Bradbury
We look at the definition of bounce rates and how they apply to communicators.
Explainer: What is NIL?August 15th, 2022 by Erika Bradbury
Our Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.
Explainer: What is an ERG?August 4th, 2022 by Nicole Schuman
We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.