However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?
At first glance, the two terms, CSR and purpose may seem interchangeable.
It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.
Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.