However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?
Explainers


Explainer: What is the Difference Between CSR and Purpose?
August 15th, 2023 by Nicole SchumanAt first glance, the two terms, CSR and purpose may seem interchangeable.

Explainer: Differences in Social Conversation Platforms (Threads, Bluesky, Spill and more)
July 25th, 2023 by Nicole SchumanIt’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.

Explainer: What is Deinfluencing?
April 10th, 2023 by Erika BradburyEven experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

Explainer: What is Green Hushing?
March 27th, 2023 by Erika BradburyOur Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

Explainer: What are Impact Companies?
February 14th, 2023 by Erika BradburyEven experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

Explainer: What is ChatGPT?
January 18th, 2023 by Erika BradburyThis explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

Explainer: S.M.A.R.T. Goals
January 13th, 2023 by Nicole SchumanOur Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

Explainer: Barcelona Principles
December 14th, 2022 by Nicole SchumanOur Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

Explainer: What is Sonic Branding?
November 30th, 2022 by Erika BradburyOur Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.