Explainers

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

We look at the definition of bounce rates and how they apply to communicators.

Our Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.

We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.