Explainers

image_pdfimage_print
A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is the difference between CSR and purpose?

Explainer: What is the Difference Between CSR and Purpose?

August 15th, 2023 by

At first glance, the two terms, CSR and purpose may seem interchangeable.

Explainer: Differences in Social Conversation Platforms (Threads, Bluesky, Spill and more)

July 25th, 2023 by

It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.

Concept of de-influencing is a term that is the nemesis of influencers. Recommendations for buying or not buying cosmetics

Explainer: What is Deinfluencing?

April 10th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

green hushing

Explainer: What is Green Hushing?

March 27th, 2023 by

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

Purpose Mission Goal Reason Speedometer 3d Illustration

Explainer: What are Impact Companies?

February 14th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

CHAT GPT conversation method illustrations on mobile hold by hands

Explainer: What is ChatGPT?

January 18th, 2023 by

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is the difference between CSR and purpose?

Explainer: S.M.A.R.T. Goals

January 13th, 2023 by

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

two people looking over charts and graphs for communications measurement

Explainer: Barcelona Principles

December 14th, 2022 by

Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

Explainer: What is Sonic Branding?

November 30th, 2022 by

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

Explainer: What is the Metaverse?

November 8th, 2022 by

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.