Explainers

At first glance, the two terms, CSR and purpose may seem interchangeable.

It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.