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ChatGPT is currently the talk of the internet. From writing children’s bedtime stories, computer codes or a song in the style of Nick Cave, the AI chatbot uses a large volume of data to create natural language responses to a wide range of queries.
Why It Matters to Communicators
ChatGPT could be used as a starting point to generate a press release or campaign brief, or research keywords, though some industry experts caution against relying on it. Otherwise, releases, briefs, emails, etc. will sound too similar, and feature awkward wording or grammatical errors.
As audiences gravitate toward authenticity in brand voice, ChatGPT might not be quite so useful for writing marketing copy.
In the same vein, Edward Tian, whose GPTZero identifies whether the chatbot wrote content, argues his tool will help “incentivize originality in human writing,” a skill that communicators know is critical.
And, as diversity and inclusivity remain important, ChatGPT, like other AI tools before it, still has a ways to go toward eliminating its biases.
Thus, communicators who use the technology may consider it for mundane tasks, but should remain cautious having it write anything requiring creativity.
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