Diversity, Equity & Inclusion

A professor at an HBCU ‘went beyond’ for our author, influencing her career choice. In turn, she now offers ways PR pros can advocate for HBCU students.

Companies and organizations need to move beyond Black History Month. Year-long engagement will bolster your DE&I effort, our writer argues.

Despite progress in DEI efforts, unconscious bias continues to creep into the workplace. How can communicators play a role in battling this issue?

It’s difficult to say how the Whoopi Goldberg-Holocaust story will end. There’s no doubt, though, it’s already had a lot of twists.

Elevating pioneers of color who helped build PR may inspire the next generation of diverse leaders and highlight for all the importance of diverse voices.

A slew of activities and messages overshadowed an aspect of this year’s observance of MLK Jr. Day.

In the long run, do crisis prep and reputation mean anything? 2022 may provide early answers.

Communications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022. 

Some learnings emerged from our survey of nearly 300 communicators conducted in October and November 2021. The most newsworthy was what issues are concerning crisis pros. Besides COVID, they include: DEI, misinformation/disinformation, activism, cyber, natural disasters and employee/executive misconduct.

This month’s dialogue takes a slight variation from our usual route. We won’t explore an operational topic, such as ‘What to do during a crisis when your CEO goes off-script.’ Instead, as it’s nearly 2022, we’ve asked two crisis communicators to consider 2021 trends and discuss what they believe 2022 will bring. Our dialoguers are Sonia Diaz, SVP, Balsera Communications and president, Hispanic Public Relations Association USA (HPRA) and Jenelle Eli, senior director, media relations + international communications, American Red Cross.