Diversity, Equity & Inclusion

Businesswoman standing on stage and delivering a speech at a podium

PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas

April 10th, 2025 by

This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.

PR Roundup: Ford’s Ad Campaign Offering ‘Employee Pricing’, Brands’ DEI and Sustainability Comms Ranked Globally

April 4th, 2025 by

This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.

An image of Betsy Plank working at her desk with a pile of papers

Women’s History Month: Betsy Plank, a PR Powerhouse Who Paved the Way for Generations

March 18th, 2025 by

Betsy Ann Plank, APR, Fellow PRSA, known as the “first lady of public relations,” dedicated more than 60 years of her life to the industry. She devoted much of that time to advancing PR education by passionately advocating for students of the profession.

PR pro Brennan Nevada Johnson talks DEI communications with PRNEWS

PRNEWS Live: Safeguarding DEI Communications

February 25th, 2025 by

PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.

Ensuring Workplace Inclusivity through Diverse Hiring Practices for All Employees and Families

How To Tackle Successful DEI PR Amidst Political Pushback

February 21st, 2025 by

In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.

DEI needs to be seen inside and outside an organization

PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions

February 13th, 2025 by

This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.

How Communicators Can Safeguard DE&I With a Rebrand   

February 7th, 2025 by

Now more than ever, communicators need to play the long game to protect DE&I. Our author provides recommendations for how communicators can shield DE&I during this reputation-building era.

View of Costco wholesale storefront

PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation

January 30th, 2025 by

This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

Three Ways to Connect Authentically With Underserved Communities

January 17th, 2025 by

As inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies. Our author outlines three ways to reach these audiences.

RedNote app on a phone

PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries

January 16th, 2025 by

This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.