This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.
Diversity, Equity & Inclusion
PR Roundup: the Middle East and Internal Comms, The Guardian Questions Edelman, and Dept. of Commerce Asks for DEI HelpNovember 30th, 2023 by Nicole Schuman
This week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued
It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.
When it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.
Stephen Chavez, president of ChavezPR and PRSA Los Angeles, recently took the helm of nonprofit advocacy organization Latino Equality Alliance (LEA). PRNEWS spoke with him at the beginning of Hispanic Heritage Month about coalition building, the Alliance’s biggest communications priorities and advice for communicators looking to reach the Hispanic market.
PRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture.
America is built on diversity; so too should our approach to bilingual communications. Spanish language communications in public affairs is not just about words– it is about bridging cultures and embracing the potential for exponentially greater impact.
Sprout Social takes a look at the influence of influencer marketing; the Institute of Business Ethics examines ethics codes at 24 PR associations; and a recent Harris Poll, in partnership with the Black Economic Alliance, take a look at attitudes relating to diversity in corporate America.
Create a culture of belonging, offer professional development, provide equitable compensation, and build inclusive teams to sustain a diverse retention programs and drive positive change in communications.