It was just two years ago that we witnessed the brutal murder of George Floyd, an event that resonated on a personal level with many of us. I remember where I was, who I was… Continued
Diversity, Equity & Inclusion
While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.
For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.
Brands have tried to include the LGBT community in content they create. Too often it’s not inclusive and inauthentic. We offer tips for improvement.
[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued
Since the beginning of the pandemic, hate crimes against the Asian community have increased. Indeed, they rose 339 percent in 2021–an unprecedented level. Surrounded by so much hate and misunderstanding, we often wonder what can… Continued
Developing your company’s social impact initiative is a daunting task, but do your homework yet don’t overthink it, says BET Networks’ Jeanine Liburd.
A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.
The additional burden that women must look like the Kardashians has resurfaced. Fortunately, PR pros can help move society away from this antiquated trope.