Digital & Technology

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

Moleskine’s call for entries for a design contest has alienated a segment of its customer base.

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.

A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year.

Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.