Digital & Technology

March Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video   Leading into 2010, MWW Group helped Nikon plan and launch a completely new kind of film festival—one that relied entirely on social… Continued

Winner: Dell Inc. – The Dell Listening & Command Center Launched in December 2010, the Dell Listening and Command Center was created to improve Dell’s customer service and product quality. The center is designed to… Continued

Winner: Baylor Health Care System – Sammons Says: Viewpoints on cancer prevention, treatment and research As a leading provider of cancer care, the Baylor Charles A. Sammons Cancer Center felt a responsibility to share its… Continued

Winner: Kronos Inc. – Celebrating Working Women: International Women’s Day 2011 To mark the 100th anniversary of International Women’s Day (March 8, 2011), workforce management company Kronos created an animated video celebrating the achievements of… Continued

Winner: CareFirst BlueCross BlueShield – Your Voice. Your Story. InsideCareFirst.com An internal research study conducted by the associate communications team at CareFirst BlueCross BlueShield revealed that associates wanted to have a sense of partnership with… Continued

Co-winners: Discovery Communications – TLC’s Cake Boss In an effort to build Cake Boss’ fan community and drive awareness for new episodes, Discovery Comms leveraged Facebook by posting videos with sneak peeks of new episodes… Continued