Digital & Technology

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.