Digital & Technology

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.