Digital & Technology

Looking to wow editors, secure major coverage and create a viral sensation? Here’s why you should incorporate infographics into your PR strategy today to help you reach your communications goals.

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation.

Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction.

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

For the 2011 SXSW event, Waggener Edstrom’s WE Studio D digital group designed and launched a mobile application to generate awareness for the agency’s forward-thinking mobile PR capabilities.

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.