The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.
Digital & Technology
PR Monitoring Tools, Monitored
October 12th, 2011 by Martin JonesMarch Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.
PR Monitoring Tools, Monitored
October 12th, 2011 by Martin JonesMarch Communications co-founder Martin Jones discusses the value—and sometimes, the lack thereof—in mining data to meet business and communication goals.
Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery
October 10th, 2011 by PRNEWSOgilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.
To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?
October 10th, 2011 by PRNEWSTwitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?
October 10th, 2011 by PRNEWSTwitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
2011 Digital PR Awards – Social Networking Campaign
October 4th, 2011 by PRNEWSWinner: Discovery Communications – An Idiot Abroad To broaden the audience of the Science Channel’s An Idiot Abroad both on-air and online, the Discovery social media team, led by Gayle Weiswasser, VP of social media… Continued
2011 Digital PR Awards – Employee Communications Online
October 4th, 2011 by PRNEWSWinner: AT&T – AT&T’s tSpace Badge Recognition Program It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But… Continued
2011 Digital PR Awards – Redesign/Relaunch of Site
October 4th, 2011 by PRNEWSWinner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site.… Continued
2011 Digital PR Awards – Email Newsletter/s
October 4th, 2011 by PRNEWSWinner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their… Continued