Digital & Technology

Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.