CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?
Digital & Technology
A Cautionary Tale About Promoted Tweets, Courtesy of McDonald’s
January 24th, 2012 by Steve GoldsteinMcDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed.
Indianapolis’ Super Bowl Playbook Includes Social Media
January 24th, 2012 by Sahil PatelA new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience.
How to Write for Journalists and Make Their Jobs Easier
January 23rd, 2012 by Andrew HindesAccording to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
How to Write for Journalists and Make Their Jobs Easier
January 23rd, 2012 by Andrew HindesAccording to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
PR Agencies Report 2011 Revenues to Top 2010 Figures
January 23rd, 2012 by PRNEWSAgencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
January 23rd, 2012 by Bill MiltenbergPR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
PR Lessons to Be Learned From the Costa Concordia Tragedy
January 23rd, 2012 by Scott Van CampIn this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.