Digital & Technology

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

Opportunities Abound for Brands With Facebook’s Open Graph

January 20th, 2012 by

The 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.

Seven Tips for Making Employees Brand Champions on Social Media 

January 19th, 2012 by

Clearly understood guidelines, training and monitoring are essential when it comes to employee engagement on social networks—but so is freedom to express one’s personality.

Captivate’s Work/Life Balance Infographic

January 17th, 2012 by

  Back to "How PR Can Feed the Data Journalism Pipeline" 

Captivate’s Work/Life Balance Infographic

January 17th, 2012 by

  Back to "How PR Can Feed the Data Journalism Pipeline" 

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

How PR Can Feed the Data Journalism Pipeline

January 17th, 2012 by

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.

Community Papers Preferred Source of Local News

January 17th, 2012 by

Don’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

January 16th, 2012 by

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.

Social Signals Become More Critical for SEO Efforts in 2012  

January 16th, 2012 by

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011.