Digital & Technology

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Gamification Communications: When Game Playing is Good PR

March 22nd, 2012 by

Capitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner.

Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest

March 22nd, 2012 by

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.

Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T

March 21st, 2012 by

CEOs lack comprehension of the blogosphere’s power and influence, bloggers say.

Twitter Turns Six

March 21st, 2012 by

Twitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile.

As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute

March 20th, 2012 by

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.

4 Ways to Make Employee Engagement a Laughing Matter

March 20th, 2012 by

Peppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA.

It’s a (Third) Party for Pinterest

March 19th, 2012 by

Invitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics.

Hunger Gains: Food Gets Most Pinterest Repins

March 19th, 2012 by

Food-oriented pins are exceedingly popular on Pinterest.

Journalists in New Beats? Focus on Opportunities, Not the Headaches

March 19th, 2012 by

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.

Charting the Industry: Engage in Real Time for Better Outcomes

March 19th, 2012 by

The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.