A PR pro experiences SXSW for the first time and shares her key takeaways.
Digital & Technology
Technology, Takeaways and Tacos: A Take on SXSWMarch 24th, 2023 by Jessica Kelly
Despite Possible Ban, Majority of Brand Communicators Continue to Use TikTokMarch 21st, 2023 by Nicole Schuman
To TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app.
Tech PR Industry Must Work Fast, But Also Be Agile and ProactiveMarch 20th, 2023 by Erika Bradbury
In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.
New Ways of Reaching Gen ZMarch 6th, 2023 by Nicole Schuman
Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.
How Technology Can Be a Force Multiplier in PRFebruary 27th, 2023 by Anthony LaFauce
The idea behind a force multiplier is simple: How do we make an individual sailor, soldier, or marine more effective? Our contributor, formerly of the U.S. Navy, proposes that PR practitioners use use technology as the force multiplier it is.
PR Council Eyes AI Guidelines; Pushes Broad Talent for Agency GrowthFebruary 7th, 2023 by Seth Arenstein
PR Council leaders say its board soon will discuss issuing guidelines for generative AI. In addition, they believe PR agencies must tap more talent, including data analysts, so they can maintain growth.
Generative AI’s a Good Writer Now, But its Real Value for PR is Much BiggerFebruary 7th, 2023 by Greg Matusky
Generative AI writes better than some PR pros already. Yet writing is just one benefit ChatGPT-related devices offer communicators. Eventually generative AI will help PR pros in myriad areas, the author argues.
How Should Communicators Use ChatGPT?January 25th, 2023 by Nicole Schuman
ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.
Explainer: What is ChatGPT?January 18th, 2023 by Erika Bradbury
This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.
Proactive Approach and Monitoring are Best Defenses Against MisinformationDecember 6th, 2022 by Seth Arenstein
Attacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.