Digital & Technology

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Tik Tok application icon on iPhone screen. Tiktok Social media network.

TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move

November 11th, 2024 by

Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.

The Chief Communications Officers Roundtable on Emerging Trends and Tactics at the Mid-Atlantic MarCom Summit on Oct. 30, 2024 in Arlington, Virginia, in which panelists discussed innovative strategies used to connect with their audiences. 

CCOs Reveal Best Practices for AI, Social Media and Other Digital PR

November 4th, 2024 by

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences. 

Old and worn military dog tags that Thank You to honor Veteran employees for Veterans Day

Featuring Veteran Employees’ Powerful Stories for Veterans Day

October 28th, 2024 by

Veterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.

Person holding cellphone with webpage of US artificial intelligence company OpenAI LLC on screen with logo. Focus on center of phone display.

Explainer: Language Learning Models or LLM

October 22nd, 2024 by

Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.

An appropriate email signature can help DEI efforts

Revving Up DEI Through Email Signatures

October 21st, 2024 by

A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.

Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust

October 14th, 2024 by

To navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.

Woman using social media app to read news on mobile phone

Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling

October 2nd, 2024 by

It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message​.

AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation

October 2nd, 2024 by

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

amazon boxes on conveyor belt

PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts

September 26th, 2024 by

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.

Woman using calculator with computer laptop, budgeting for PR

Maximizing PR Impact While on a Budget

September 20th, 2024 by

Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had