Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
Digital & Technology
TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
November 11th, 2024 by Jonathan FutaCCOs Reveal Best Practices for AI, Social Media and Other Digital PR
November 4th, 2024 by Nicole SchumanPRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.
Featuring Veteran Employees’ Powerful Stories for Veterans Day
October 28th, 2024 by Barrett Y. BogueVeterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.
Explainer: Language Learning Models or LLM
October 22nd, 2024 by Nicole SchumanToday we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.
Revving Up DEI Through Email Signatures
October 21st, 2024 by Shanique BrophyA simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.
Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust
October 14th, 2024 by John McCartneyTo navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.
Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling
October 2nd, 2024 by Matt LevisonIt is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message.
AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation
October 2nd, 2024 by Kaylee HultgrenAn Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts
September 26th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.
Maximizing PR Impact While on a Budget
September 20th, 2024 by Kathleen MarchettiWhether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had