An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.
Digital & Technology
5 Tips For Using HootSuite—Including Its New ‘Conversations’ Feature
October 1st, 2012 by Bill MiltenbergUsers of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.
2012 Digital PR Awards: Facebook Communications
October 1st, 2012 by PRNEWSPepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.
2012 Digital PR Awards: Cause Marketing/CSR
October 1st, 2012 by PRNEWSA Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.
2012 Digital PR Awards: Social Networking
October 1st, 2012 by PRNEWSCo-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.
2012 Digital PR Awards: Microsite/Custom Site
October 1st, 2012 by PRNEWSAOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.
2012 Digital PR Awards: Influencer Communications
October 1st, 2012 by PRNEWSFaced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.
2012 Digital PR Awards: Online Newsroom
October 1st, 2012 by PRNEWSConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.
2012 Digital PR Awards: $100K – $200K
October 1st, 2012 by PRNEWSThe History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.
2012 Digital PR Awards: New Site
October 1st, 2012 by PRNEWSThe UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.