Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.
Digital & Technology
Content’s the Cure in Times of Crisis for Adventure Travel Company
December 21st, 2012 by Bill Miltenberg7 Tips for Pitching Hyperlocal Media
December 20th, 2012 by Bill MiltenbergConnect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.
Reaching ‘Ungettables’: Best Place is At the Gas Pump
December 19th, 2012 by Scott Van CampDrivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.
Vague Terms of Service Puts Instagram on Defensive
December 19th, 2012 by Bill MiltenbergAfter Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.
Public Questions CSR Motives of Top Companies
December 18th, 2012 by Bill MiltenbergMany of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.
5 Timeless Pitching Tips for PR Pros
December 18th, 2012 by Bill MiltenbergDon’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.
6 Tips for Getting the Most Out of a Freelance Writer
December 17th, 2012 by Andrew HindesManaging a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.
5 Ways to Put Senior Execs at Ease During Media Training
December 17th, 2012 by Bill MiltenbergKaren Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
For PR Pros, Turning the Tables During Job Interviews Is Key
December 14th, 2012 by Scott Van CampPR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).
Drive a Stake in the Ground: Leveraging Tent-Pole Events
December 13th, 2012 by Scott Van CampDaniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.