Digital & Technology

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.