PR’s leadership in strategy and developing compelling messaging to draw a target audience will be vital for metaverse success.
Digital & Technology
Why PR Should Own the MetaverseMay 30th, 2023 by Douglas Simon
[VIDEO] PRNEWS Live Discusses AAPI and Multicultural PR Campaign InnovationsMay 18th, 2023 by Nicole Schuman
PRNEWS Live welcomed Telly Wong, Chief Content Officer and SVP at IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.
Absolut VP of Marketing: Metaverse is Conduit that Brings Together PeopleMay 15th, 2023 by Erika Bradbury
Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.
PRNEWS Announces Winners of 2023 Digital AwardsMay 11th, 2023 by PRNEWS
PRNEWS today announced the winners of its 2023 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
How to Get Google’s Attention with AI-Generated ContentMay 11th, 2023 by Matt Raven
Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.
How Brands Can Combat Crises Sparked by AI ‘Hallucinating’May 9th, 2023 by Eric Yaverbaum
How do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?
Why Writers Shouldn’t Fear Generative AIMay 5th, 2023 by AARON KWITTKEN
With all the chatter, it’d be easy to assume that ChatGPT and its generative AI siblings are on the verge of rendering writers extinct. However, they shouldn’t let apprehension get in the way of exploring AI’s potential to help them become better writers.
How Corporate Communications Can Keep Up with Disinformation AttacksMay 3rd, 2023 by Bill Hurley
To stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.
Generative AI Tools Can Save Time, Increase Productivity for PR ProsMay 1st, 2023 by PRNEWS
PRNEWS rounded up a few generative AI tools that have come out in recent weeks to help communicators save time and increase productivity.
Cision CEO: Comms Industry Must Collaborate to be Agents of ChangeApril 24th, 2023 by Erika Bradbury
PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.