Digital & Technology

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March.

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend.

Vine, which allows users to share videos of six seconds or less, introduced standalone web profiles last week.

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana.

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook.

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the… Continued

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.

In yet another story of a cyber attack, PR professionals can gain valuable insight from how Snapchat initially responded to the situation.