A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.
Crisis Management
Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators
July 27th, 2015 by David JohnsonBrands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?
Hacker Gives NY Mag Cosby Cover Unexpected PR Boost
July 27th, 2015 by Matthew SchwartzScore another for good ol’ print media—and check the reaffirmation box that you foster what you condemn.
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued
Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together
July 21st, 2015 by Matthew SchwartzPR pros should pay careful attention to the hacking of AshleyMadison.com.
6 Questions to Ask the Moment Your Organization Enters Crisis Mode
July 20th, 2015 by Matthew SchwartzSure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away.
How to Handle Demanding Clients
July 20th, 2015 by Mike McDougallWe all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right?
How to Protect Your Brand From Digital Information Leaks
June 29th, 2015 by Allison SteinbergIn an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected?
How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag
June 24th, 2015 by Brian GreeneMerchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.
Who Media Trained Brian Williams?
June 23rd, 2015 by Andrew D. GilmanBrian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it.