The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.
Crisis Management
Tinder’s Tweets Take It Beyond Core Audience
August 13th, 2015 by Mark RenfreeWas Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?
Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness
August 10th, 2015 by Katie Paine, CEO, paine publishingThere is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly.
7 Points to Consider When Your Brand Gets Involved in Social Issues
August 4th, 2015 by Julie LellisYour brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?
The Week in PR, July 27 – August 3
August 3rd, 2015 by PRNEWSAPCO’s new crisis management offering, best cities for PR specialists and PR Movers
10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence
August 3rd, 2015 by PRNEWSA business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.
Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators
July 27th, 2015 by David JohnsonBrands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?
Hacker Gives NY Mag Cosby Cover Unexpected PR Boost
July 27th, 2015 by Matthew SchwartzScore another for good ol’ print media—and check the reaffirmation box that you foster what you condemn.
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued
Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together
July 21st, 2015 by Matthew SchwartzPR pros should pay careful attention to the hacking of AshleyMadison.com.