We asked PR thought leaders how they would counsel Subway during the next 3-5 months.
Crisis Management
In Crisis PR the Best Measurement May Be No Measurement
August 26th, 2015 by Seth ArensteinAs we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way.
PR News’ 2015 Platinum PR Awards Finalists Announced
August 25th, 2015 by Steve GoldsteinAll the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.
We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]
We Need to Dispel These 5 PR Myths
August 24th, 2015 by Diane SchwartzSearch the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How… Continued
A 6-Step Foundational Approach to Reputation Management Strategy
August 24th, 2015 by Eugene J. Berardi, Managing Director, Windward CatalystFollowing are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot
August 20th, 2015 by Steve GoldsteinSubway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […]
‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot
August 20th, 2015 by Steve GoldsteinSubway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and… Continued
Subway Manages Its Worst-Case Scenario With a Single Tweet
August 19th, 2015 by Mark RenfreeSubway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.
Week in PR
August 18th, 2015 by PRNEWSWriting The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?