Crisis Management

While each situation is unique, the importance of effective communication in these instances isn’t.

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.

Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen?

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

We've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued