By incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.
Crisis Management
Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos
February 13th, 2024 by Eric RosePR Roundup: McDonald’s Too Expensive, New AI Guidelines, and the Best Super Bowl Activation We’ve Seen Yet
February 9th, 2024 by Nicole SchumanThis week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.
PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep
February 1st, 2024 by Nicole SchumanThis week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.
PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives
January 18th, 2024 by Nicole SchumanThis week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications.
Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction
January 17th, 2024 by Thomas MustacIn December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara’s high-profile mistakes.
How CEOs Can Be Better Partners to Their PR Team (and Why It Matters)
January 16th, 2024 by Gregory GalantIt’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.
PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024
January 11th, 2024 by Nicole SchumanThis week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.
A Resolution for Crisis Communicators: Banish Clichés
January 11th, 2024 by Chris GidezOur author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.
Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins
January 9th, 2024 by Arthur SolomonBecause of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.
PR Roundup: State of AI in PR, Epstein Papers and Rodgers’ Faux Pas
January 4th, 2024 by Nicole SchumanPR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.”