Geopolitical conflict often places energy companies into the spotlight and the Iran crisis is no exception. New analysis shows nearly a third of all media mentions related to the crisis referenced the energy sector.
Crisis Management
PR Roundup: Wildfire Season Tests Crisis Readiness, Twitter Turns 20, and Nearly 1 in 3 PR Teams Have No One Owning GEO
July 16th, 2026 by Nicole SchumanRoundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.
Apple’s AI Problem Isn’t Siri. It’s the Story Apple Can No Longer Tell.
July 13th, 2026 by Jared NavarreSiri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.
PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling
June 25th, 2026 by Nicole SchumanApple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.
Turning a Crisis into a Catastrophe: Ten Lessons From a Texas Developer’s PR Disaster
June 23rd, 2026 by Nathan BurchfielWhen The Barbed Wire and Texas Observer reported that Silo Mills—a residential development with an on-site elementary school—may have been built on a site where radioactive fracking waste had been dumped, the companies involved gave communicators a masterclass in what not to do in a crisis.
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird
June 18th, 2026 by Nicole SchumanThis week’s PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.
AI Search Is Rewriting Your Company’s Reputation. Here Is What You Can Do About It.
June 15th, 2026 by Beth Kanter and Vishakha MathurThe more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?
PR Roundup: When Culture Moves, Brands Follow—Lessons from Kalshi, the World Cup and Toy Story 5
June 11th, 2026 by Nicole SchumanPR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.
PRNEWS Celebrates Women in PR, Communications and Marketing at the 2026 Top Women Gala
June 9th, 2026 by PRNEWSPRNEWS celebrated the 2026 Top Women Gala at Current in New York City last week. And for the first time the event brought together two groups of incredible women professionals: the 2026 PRNEWS Top Women in PR and Communications and Chief Marketer’s 2026 Top Women in Marketing.
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
May 28th, 2026 by Nicole SchumanThis week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.