Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information.
Crisis Management
Dropbox Hack Raises Cloud Safety Questions, But Your Stuff Is Safe
October 14th, 2014 byHuman Face Needed in Ebola Crisis Management Effort in U.S.
October 13th, 2014 by Steve GoldsteinAs fears of an Ebola epidemic rise in the U.S., politicians and journalists have been asking who exactly is in charge of fighting the disease here and communicating key messages.
After a Scandal, PR is Only as Effective as the Reforms
October 13th, 2014 by PRNEWSThe Secret Service has been hammered by the media since 2009 because of the string of embarrassing security breaches that have put the agency’s credibility in jeopardy. The latest episode happened September 19, when an armed intruder jumped over the White House fence and ran into the residence.
Will PR and Marketing Get Married One Day?
October 13th, 2014 by Diane SchwartzInevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued
UPS, FedEx Seek Change in Holiday Shopping Message
October 3rd, 2014 by Richard BrownellUPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?
Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash
September 30th, 2014 by“Keep Tracy Morgan’s name out of headlines,” would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan’s injuries were caused by his failure to wear a seatbelt.
PR Insider: Navigating a Crisis in Public and Private Organizations
September 29th, 2014 by Andrew BlumFiguring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.
Demonstrating PR’s Value to C-Suite Executives
September 29th, 2014 by Diane Gage LofgrenIn our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.
Apple’s #Bendgate Response Holds Lesson PR Pros Should Keep in Back Pocket
September 26th, 2014 by Richard BrownellApple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?
Recruiting the ‘Richmeister’ as Pitchman Backfires on State Farm
September 23rd, 2014 by Matthew SchwartzState Farm, which promotes immunizations awareness as a way of preventing the spread of viral diseases, probably should have been aware of Rob Schneider’s stance on vaccinations before they launched the ad campaign.