Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.
Crisis Management
‘Painfully Awkward’ Rob Lowe Ad Draws Ire From Advocacy Group (and Earned Media)
November 5th, 2014 by Matthew SchwartzShy bladder sufferers are less than amused by a new ad in which “painfully awkward” Rob Lowe says that he can’t urinate in public. The International Paruresis Association wants the ad pulled. DirectTV says no go. Either way, the kerfuffle is another example of “earned” media generated by paid media.
It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.
November 4th, 2014 by Matthew SchwartzAs Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.
After Virgin Galactic Crash, Richard Branson Shows How to Communicate in Crisis
November 3rd, 2014 byIn times of crisis, especially deadly ones, having a strong leader is the best—perhaps the only—remedy for emotional deflation. In Virgin Galactic’s case, Richard Branson didn’t leave his company wanting.
PR Lessons for Dealing With a Protracted Crisis
November 3rd, 2014 by Howard SholkinWhen people are trying to sully your brand’s reputation without merit, keep a laser-like focus on the organization’s mission and vision.
Crisis Communications at Work in NYC Ebola Case
October 24th, 2014 by Richard BrownellLast night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.
Dropbox Hack Raises Cloud Safety Questions, But Your Stuff Is Safe
October 14th, 2014 byDropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information.
Human Face Needed in Ebola Crisis Management Effort in U.S.
October 13th, 2014 by Steve GoldsteinAs fears of an Ebola epidemic rise in the U.S., politicians and journalists have been asking who exactly is in charge of fighting the disease here and communicating key messages.
After a Scandal, PR is Only as Effective as the Reforms
October 13th, 2014 by PRNEWSThe Secret Service has been hammered by the media since 2009 because of the string of embarrassing security breaches that have put the agency’s credibility in jeopardy. The latest episode happened September 19, when an armed intruder jumped over the White House fence and ran into the residence.
Will PR and Marketing Get Married One Day?
October 13th, 2014 by Diane SchwartzInevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued