NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.
Corporate Social Responsibility
2012 CSR Awards: Blog
April 17th, 2012 by PRNEWSWinner: Amway – Amway One by One Campaign for Children Blog The One by One blog started in 2006 as a way to increase transparency, converse with supporters and showcase the impact the organization makes… Continued
2012 CSR Awards: CSR Pro of the Year – Lewis Fix
April 17th, 2012 by PRNEWSDomtar Corporation As Domtar’s VP of sustainable business and brand management, Lewis Fix has distinguished himself both as an internal change agent for sustainable development as well as an effective external spokesman for the cause.… Continued
2012 CSR Awards: Hall of Fame – Campbell Soup Company
April 17th, 2012 by PRNEWSThrough its CSR program, Campbell Soup Company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Since 2005, Campbell has invested in more energy-efficient… Continued
2012 CSR Awards: Human Rights Communications/Social Justice Communications
April 17th, 2012 by PRNEWSWinner: The Body Shop – Stop Sex Trafficking of Children and Young People Global Petition How do you inspire millions of people to band together around a singular cause and affect true, tangible change? For… Continued
2012 CSR Awards: Annual Report
April 17th, 2012 by PRNEWSWinner: Bank of America, Weber Shandwick, APCO Worldwide and Hill Holiday Opportunity in Motion: Bank of America’s 2010 Corporate Social Responsibility Report In 2010, Bank of America published its first comprehensive GRI-compliant Corporate Social Responsibility… Continued
2012 CSR Awards: CSR Pros of the Year – Zafar Brooks
April 17th, 2012 by PRNEWSHyundai Motor America Zafar Brooks, director, governmental affairs and diversity outreach at Hyundai, has taken the company’s cornerstone CSR program, Hyundai Hope on Wheels, a long way. Put in charge of CSR initiatives in 2006,… Continued
2012 CSR Awards: Hall of Fame – The Body Shop
April 17th, 2012 by PRNEWSSince The Body Shop was founded by Anita Roddick in 1974, the cosmetics chain has ably demonstrated corporate social responsibility via strong values. The Body Shop adheres to five core CSR pillars: Against Animal Testing,… Continued
2012 CSR Awards: Green PR Campaign
April 17th, 2012 by PRNEWSWinner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued
2012 CSR Awards: CSR Pros of the Year – John Brock
April 17th, 2012 by PRNEWSCoca-Cola Enterprises John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic… Continued