Corporate Social Responsibility

2012 CSR Awards: Media Relations

April 17th, 2012 by

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.

2012 CSR Awards: Blog

April 17th, 2012 by

Winner: Amway – Amway One by One Campaign for Children Blog The One by One blog started in 2006 as a way to increase transparency, converse with supporters and showcase the impact the organization makes… Continued

2012 CSR Awards: CSR Pro of the Year – Lewis Fix

April 17th, 2012 by

Domtar Corporation As Domtar’s VP of sustainable business and brand management, Lewis Fix has distinguished himself both as an internal change agent for sustainable development as well as an effective external spokesman for the cause.… Continued

2012 CSR Awards: Hall of Fame – Campbell Soup Company

April 17th, 2012 by

Through its CSR program, Campbell Soup Company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Since 2005, Campbell has invested in more energy-efficient… Continued

2012 CSR Awards: Human Rights Communications/Social Justice Communications

April 17th, 2012 by

Winner: The Body Shop – Stop Sex Trafficking of Children and Young People Global Petition How do you inspire millions of people to band together around a singular cause and affect true, tangible change? For… Continued

2012 CSR Awards: Annual Report

April 17th, 2012 by

Winner: Bank of America, Weber Shandwick, APCO Worldwide and Hill Holiday Opportunity in Motion: Bank of America’s 2010 Corporate Social Responsibility Report In 2010, Bank of America published its first comprehensive GRI-compliant Corporate Social Responsibility… Continued

2012 CSR Awards: CSR Pros of the Year – Zafar Brooks

April 17th, 2012 by

Hyundai Motor America Zafar Brooks, director, governmental affairs and diversity outreach at Hyundai, has taken the company’s cornerstone CSR program, Hyundai Hope on Wheels, a long way. Put in charge of CSR initiatives in 2006,… Continued

2012 CSR Awards: Hall of Fame – The Body Shop

April 17th, 2012 by

Since The Body Shop was founded by Anita Roddick in 1974, the cosmetics chain has ably demonstrated corporate social responsibility via strong values. The Body Shop adheres to five core CSR pillars: Against Animal Testing,… Continued

2012 CSR Awards: Green PR Campaign

April 17th, 2012 by

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued

2012 CSR Awards: CSR Pros of the Year – John Brock

April 17th, 2012 by

Coca-Cola Enterprises John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic… Continued